Using the Best Buddies Logo
Keith Haring, one of the best-known contemporary artists in the world, created and donated what has become the Best Buddies logo before he died in 1990. The logo is licensed, managed and monitored by the Keith haring Foundation in New York.
The Best Buddies International copyrighted logo includes the name "Best Buddies" above the Keith Haring picture. Both the name "Best Buddies" and the picture must be used together. The picture cannot be used without the name above it. Each chapter of Best Buddies International, Inc. that has completed a Chapter Charter Application is entitled to use our name and logo, the trademark, propriety symbols and copyrighted materials (of Best Buddies International) for the purpose of publicity.
Since our logo is an effective publicity tool (i.e. for your flyers, posters or banners), the following are the rules for reprint:
- The logo cannot be altered in any way (i.e. no hats or faces on characters).
- Pieces of the image cannot be removed to stand alone (i.e. the characters can't be cut out).
- Nothing can block or surround the image.
- Keith Haring's signature must be clear and readable.
- The register mark must appear in the lower right-hand corner of the last "s" in Best Buddies.
- The colours cannot be changed or altered. Please follow the official PMS colours as follows: Purple PMS 2645; Black PMS Universal; Yellow PMS 116; Green PMS 333; Orange PMS 172. The logo can be printed in full colour using all five PMS colours, in colour using only one of these PMS colours, or white.
- The logo CAN be reproduced on any appropriate item including shirts, mugs, hats, key chains, banners, posters or pens. Best Buddies has items with the logo for sale at www.bestbuddies.org.
It is the responsibility of each chapter to protect the name of Best Buddies International, propriety symbols, and materials from unauthorised use. Violations should be reported as soon as possible to the Vice President, Administration at Best Buddies International: 1-800-892-8339. Speak to your Program Manager if you have any questions or would like to order items with the Best Buddies logo.
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